Electricity Choices in the USA
In several states in the US electricity is deregulated. It happens to be the same way in countries like France as well. When considering France is a more socialist nation than the USA while operating a capitalistic deregulated electricity market it becomes clear that deregulation over time helps in lowering the cost of electricity service to consumers.
Energy markets trying to differentiate
The energy market is a monopolistically competitive which means everyone is selling the same product or services. In monopolistic competitive industry companies have to differentiate from other companies to make money.